Roar on, Little Drummer!
[EN]
MONOROAR was created to challenge the seriousness of traditional music education and make drum learning fun, fearless, and full of imagination. Its philosophy is simple: rhythm is children’s superpower.
The identity blends bold typography, vibrant colors, and a playful monster mascot that embodies energy and confidence. From merchandise and posters to classrooms and store windows, the system extends consistently across touchpoints, building a monster music planet where kids feel free to explore.
The result is a brand that turns practice into adventure and sound into self-expression.
The visual identity of MONOROAR combines playfulness with education, designed to resonate with children learning drums. The logo merges a child’s features with those of a monster, breaking away from the stereotypical “scary” image and instead presenting a friendly, smiling character that symbolizes both imagination and energy. Typography integrates elements of drum kits and the monster mascot, with rounded strokes and irregular cuts suggesting rhythm, power, and personality. The chosen color palette—yellow for joy and focus, red for strength and passion, and blue for creativity and calm—creates a vibrant atmosphere.
Visual Design
